As someone who has been blogging for the past 12 years, I know how hard it is to turn a blog into a full-fledged media company.
We all start doing this to simply share our passion with others that might enjoy it.
But most people don’t have the drive (or skill), to grow a blog at all, let alone turn it into something larger than oneself.
And that’s why I have so much respect for Ben Clymer.
If you’re unfamiliar with Ben, he’s the founder behind the horological website Hodinkee – the most influential watch blog
in the world.
What started as a passion project and personal blog, has now grown into an international behemoth within the world of watches.
Hodinkee has become much more than just a blog. They’re authorized dealers for Omega, Breitling and many of the most famous names in watches. They make their own products, they’ve penned books, and grown to an organization with dozens of people across multiple contents.
Oh, and they do it all while still putting out world-class content on daily basis.
Very rarely do you see a personal blog see this kind of growth and success.
But, what does this have to do with golf?
When someone who has shown such proficiency in building a brand the right way decides they’re going to start a golf podcast, well, you know it’s going to be good.
But it goes a step further. What if you add in co-host Eric Mayville who has helped design and brand websites for some of the world’s most well-known media companies? Then you know it’s not just going to be interesting content, but the production and branding is going to be on point as well – something that so often gets overlooked with new content producers.
Oh, and ha, I almost forgot: let’s throw a Masters Champion into the mix.
That’s what you get with the new FAIRGAME podcast, which we’ve included in our list of the best golf podcasts out right now.
Ben and Eric have partnered with 2013 Masters Champion Adam Scott on a five-episode series detailing exactly what it’s like to both play in, and prepare for the most prestigious golf tournament in the world.
Adam Scott has always been one of my favorite golfers, and this unique behind-the-scenes look is something we haven’t seen that much of in golf.
They’re releasing five episodes over the next week coinciding with different days of the tournament, and after listening to the first one? I’m really excited.
The production quality is up there with the best podcasts I’ve heard, and the candid look into the mind of a Tour player and his process is fascinating.
It will be interesting to see what future plans they have for the podcast, but I can safely say I’m here for it.
In the meantime, you’ll find me each morning this week with a cup of coffee, Masters coverage on mute, listening to FAIRGAME in prep for the big event.
Check out FAIRGAME on Apple Podcasts, Spotify, or wherever else you listen.
