Bushnell finally joins the dual-color OLED party with the Tour V7 Shift, and honestly, it’s about time. Devices like the Voice Caddie TL1 and Nikon Coolshot Pro II have been offering this display technology for years at lower price points, so it’s good to see Bushnell catching up on the feature front.
The bigger story here might be the continued push of Link technology trickling down from the Pro X3 series. Having just picked up a Bushnell Launch Pro Circle B myself, I’m genuinely looking forward to testing how the MyBag integration works in practice—pairing rangefinder data with personalized club recommendations could be useful if it’s executed well.
As for the headline features, I’m a bit skeptical. The Yardage Range Recall function sounds nice in theory, but I’m not convinced it’ll be a game-changer on the course. And while Bushnell is making a big deal about Slope First Technology, displaying the compensated yardage before the actual distance, I’m not sure how much that display order really matters to most golfers. Then again, I could be wrong.
I’ll have a full detailed review up as soon as I get my hands on a unit.
PRESS RELEASE:
SEE RED, TRUST GREEN: BUSHNELL GOLF INTRODUCES THE NEW TOUR V7 SHIFT WITH ALL-NEW SLOPE FIRST TECHNOLOGY
Slope First Technology Leads a Lineup of Innovations Designed to Elevate Confidence, Speed and Precision on Every Shot
San Diego, CA., January 20, 2025 – Bushnell Golf today unveiled the new Tour V7 Shift, a next-generation laser rangefinder that introduces Slope First Technology, an all-new display innovation designed to give golfers the most important number first. Combined with a state-of-the-art dual-color OLED display and Link-Enabled MyBag “play as” distances and club recommendation capability, the Tour V7 Shift delivers faster decision-making and unmatched confidence from tee to green.
“With the Tour V7 Shift, we set out to give golfers a display experience that mirrors how they think through a shot,” said Derek Schuman at Bushnell Golf. “Slope First puts the compensated, ‘play as’ distance front and center so players instantly see the number that matters most. It’s a smarter, clearer, and more intuitive way to get yardages, backed by our Tour-trusted Slope Technology and premium optics.”
Built on patented Slope Technology trusted by 99% of PGA Tour players, Slope First Technology displays the adjusted distance in green directly in the display, giving golfers immediate clarity on how elevation affects their shot. By presenting the compensated yardage first in the player’s line of sight, golfers naturally anchor their club selection and shot strategy around this Slope compensated, play as number. See the green, trust the green, and swing with confidence.
The new Tour V7 Shift also features a dual-color OLED display delivering exceptional brightness and clarity in all lighting conditions, as well as Link-Enabled MyBag capability for personalized distances and club recommendations. A new Yardage Range Recall function allows players to quickly confirm the last ranged distance with a simple press of the mode button, ideal during practice sessions or when double-checking yardages on course.
Tour V7 Shift Features:
- NEW Dual-Color OLED Display with Slope First Technology
- NEW Yardage Range Recall
- Patented, Tour-Trusted Slope Technology
- Slope-Switch Technology
- PinSeeker with Visual JOLT Technology
- Integrated BITE Magnetic Cart Mount
- Ranges 500+ Yards to a Flag
- 6X Magnification
- Weather-Resistant Design (IPX6)
- Bright, Clear Optics
- Premium Carry Case & CR2 Battery Included
The new Tour V7 Shift will available starting in mid-February at select golf retailers and BushnellGolf.com. The retail price for the Tour V7 Shift is $399.99.
About Bushnell Golf
Bushnell Golf is the #1 electronic measuring device choice of golfers and offers a full array of laser rangefinders, handheld and wrist worn GPS, audio GPS and the Launch Pro and LPi personal launch monitors. All Bushnell Golf products continue to change and improve the way golfers assess distances, ultimately improving performance. For more information on the Bushnell Golf family of products, visit the company’s website at www.bushnellgolf.com.
